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Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
Watch now as we delve into the essentials of each stage of the ABM process. Hussam AlMukhtar, Zoomlnfo, will outline the crawl-walk- run phases of ABM implementation, and Maria Velasquez, NetSPI, will share real-world insights on the "crawl" phase of their ABM journey.
Key topics will include:
Watch now.
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