Omdia is part of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLCb
How a Marketer Should Evaluate ID Solutions.
With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.
But what exactly is an ID graph and what should marketers prioritize when evaluating a vendor?
Download this two-page guide to learn:
Offered Free by: Signal
See All Resources from: Signal