Omdia is part of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLCb
Research has shown that first-party data garners the highest return on investment of any data type, and it has the potential to do even more.
For years marketers have turned to third-party data sources, investing millions of dollars in data about consumers assumed to be interested in their product to enhance targeting strategies. That's fine if prospecting is your goal. But how are you marketing to the customers you already know?
Offered Free by: Signal
See All Resources from: Signal